U'RSELF

Sector: Services
Industry: Print Management and Communication
Type of transaction: Acquisitions
Year of transaction: 2026
Company website:  urself.fr

THE COMPANY

Founded in Bordeaux, U’RSELF is a print management specialist working with retail brands and point-of-sale networks. The company supports its clients across the entire print value chain, from design and production to the rollout of communication materials, covering both digital and large-format printing. With operations in Bordeaux and Rennes, U’RSELF delivers print management solutions nationwide, addressing the ongoing need for effective local marketing tools in an increasingly digital environment.

THE TRANSACTION

U’RSELF completed the acquisition of Ton Direct and Get it!, two Rennes-based companies, as part of its external growth strategy. Ton Direct brings recognised expertise in print brokerage and print logistics, while Get it! complements the offering with a B2B marketplace dedicated to customised communication materials. These acquisitions strengthen U’RSELF’s ability to provide integrated and operational print management solutions to retail brands.
 

CONCLUSION

This transaction forms part of U’RSELF’s continued development in Rennes, initiated in 2021 with the acquisition of Beausoleil. Ama Partners advised Alexandre de Roumefort, Founder and CEO of U’RSELF, on these acquisitions, further supporting the group’s growth strategy.